Setting digital marketing KPIs and objectives: How to get started
Key performance indicators (KPIs) are quantifiable benchmarks used to measure the progress of specific marketing goals. They are
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Thinking 
Jacques Shalom joins Clockwork as Chief Creative Officer
Clockwork is thrilled to announce that, as of 1 August 2023, Jacques Shalom has joined the agency as
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Understanding the basics of a digital marketing strategy
In the dynamic digital realm, where competition is stiff and change is rapid, a digital marketing strategy operates
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Threads unravels: What this means for brand strategy
Threads, a new microblogging app by Meta, burst onto the scene in July 2023, reaching 44 million daily
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Celebrating GrowthLab’s two-year anniversary: Empowering young talent at Clockwork
Clockwork’s youth mentorship programme, GrowthLab, celebrates its second birthday during Youth Month. GrowthLab is the advertising agency’s junior
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In the age of AI, how do we define writers’ relationship with technology?
“No one should trust a robot to conjure an award-winning campaign idea or draft a life-changing op-ed. At
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Upskill, Reskill, Repeat
As Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who
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Looking beyond ChatGPT: The introduction of artificial resources
This isn’t another ChatGPT story. OpenAI, best known for ChatGPT, has a vast portfolio of tools, from image
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Clockwork announced as Canon’s Digital and PR agency of record
Clockwork is pleased to announce its recent appointment as the digital and PR partner for Canon South Africa.
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