• 800+ assets
    delivered annually
  • Six product lines,
    each with distinct
    content needs
  • 12 dedicated team
    members

ADOBE

A content engine built into Adobe's own creative process.

Clockwork is Adobe’s global short-form content partner, producing tutorial and evergreen video video content across six product lines across six product lines at the pace a software brand’s release cycle demands.

The Problem
We Solved

A global software brand ships features constantly, across six product lines, each on its own release cycle. Generic video content at volume doesn’t hold up against that. Content has to teach people what’s new and still perform on social, on a schedule set by engineering rather than marketing.

  • Six product lines:
Express, Acrobat, Firefly, Creative Cloud, Photoshop, Lightroom
  • Tutorial-based and evergreen content required across every channel
  • Content has to educate, not just fill the feed

The
Solution

An embedded team that knows the products as well as they know production. Not just design, animation, and motion graphics specialists, but people with real knowledge of Adobe’s platforms and features, working directly inside Adobe’s Global Social creative team.

  • Direct partnership with Adobe’s Global Social creative team
  • AI, shot, static, and animated content outputs
  • Product knowledge embedded in the team, not just the brief